Mar 2025 – Jun 2025: Graphic Designer – Careslink (USA, Remote)

- Created engaging, brand-aligned content across social platforms to increase visibility and audience engagement.
- Designed high-performing ad creatives and copy, improving click-through rates and brand recall.
- Developed infographics and landing page content to support campaigns and product launches.
- Managed and optimized paid campaigns on Meta and Google Ads, improving reach and ROI.
- Conducted A/B testing across ads, landing pages, and content to improve conversion performance.
- Produced SEO-optimized content to drive organic traffic and improve search rankings.

Key Achievements:
- Grew Instagram from 50 to 500+ followers through targeted content strategies.
- Drove 200+ website sign-ups through optimized campaigns and landing pages.
- Increased organic traffic by 35% and improved email open rates by 20%.

Apr 2024 – Feb 2025: Digital Marketing Specialist – Total Solutions Ltd, Kenya

- Managed social media and email marketing campaigns to drive brand awareness and lead generation.
- Developed content strategies and executed campaigns to attract and engage target audiences.
- Managed CRM databases and customer engagement across digital platforms.
- Designed marketing assets (graphics and videos) using Adobe Creative Suite, Canva, and CapCut.
- Planned and optimized Meta and Google Ads campaigns, improving ROI through targeting and A/B testing.
- Executed SEO strategies, including technical audits and on/off-page optimization.

Key Achievements:
- Increased organic traffic by 35% through SEO and content optimization.
- Improved email open rates by 20% through segmentation and personalization.
- Achieved higher ROI on paid ads through targeted campaign strategies.

Dec 2023 – Mar 2024: Digital Marketing Strategist – Saya Events International (Remote)

- Developed and executed digital marketing strategies to promote events and drive attendance.
- Managed social media platforms to build awareness and audience engagement.
- Designed and implemented email campaigns using Mailchimp.
- Applied SEO and managed PPC campaigns to increase event visibility and registrations.
- Built full-funnel campaigns guiding users from awareness to registration.

Key Achievements:
- Successfully promoted The CEO Conclave, attracting 200+ attendees.
- Increased event registrations by 20% through organic and paid channels.

Jan 2022 – Dec 2023: Digital Marketer & Strategist – Oracom Group

- Planned and executed end-to-end digital marketing strategies for multiple client accounts.
- Managed paid campaigns across Google Ads and social media platforms.
- Optimized website content and structure to improve SEO rankings and visibility.
- Developed acquisition strategies and tracked MQL to SQL conversion performance.
- Created multi-format content (blogs, videos, social media) to drive engagement and brand awareness.
- Integrated SEO and PPC strategies into broader marketing initiatives.

Key Achievements:
- Increased engagement by 50% across key client accounts.
- Improved search visibility and organic traffic for multiple clients.
- Delivered training on Bulk SMS and WhatsApp marketing to enhance outreach.