Jun 2024 – Present: Senior Business Development Specialist – Logixal (Remote)
- Spearhead business development across MEA, positioning SaaS and enterprise tech solutions to retailers, banks, and telcos.
- Drive pipeline growth through prospecting, discovery calls, and executive engagement with C-level stakeholders.
- Build and execute GTM strategies, leveraging regional insights to close high-value deals.
- Collaborate with OEM partners and internal solution architects to co-create proposals and demos.
- Maintain CRM hygiene, forecasting, and performance tracking to meet quarterly revenue targets.

Nov 2023 – May 2025: Senior Business Development Specialist – WebEngage (Africa)
- Identified potential clients and conducted market research to uncover new business opportunities.
- Initiated outreach via emails, calls, and social media, building relationships with key decision-makers.
- Conducted discovery calls and delivered tailored demos to showcase WebEngage solutions.
- Converted prospects into clients and nurtured relationships for upsells and long-term success.
- Collaborated with marketing, product, and customer success teams to align regional growth strategies.

Jun 2020 – Oct 2023: Head of Business Development & Partnerships – ONEPULSE Africa
- Analyzed financial data, cut costs, and implemented strategies to increase revenue.
- Conducted market research and engaged executives to pursue new business opportunities.
- Developed and improved proposals for existing and potential clients.
- Prepared budgets, tracked expenses, and ensured revenue targets were met.
- Mentored business development team members and delivered investor pitches.

Jul 2016 – May 2020: Senior Marketing Officer – Kenya Audience Research Foundation
- Managed new media initiatives and served as intermediary between company and agency partners.
- Educated staff on digital trends and online tools for workplace efficiency.
- Handled client inquiries and provided digital media guidance.
- Oversaw partnerships and procurement for media surveys and system measurements.
- Led workshops and training sessions for existing and potential clients.

Jan 2015 – Dec 2015: Digital Marketing Associate – Kilimall International
- Assisted in planning and executing digital marketing campaigns across platforms.
- Created and managed website, blog, and social media content.
- Monitored social media accounts, scheduled posts, and tracked engagement.
- Analyzed campaign performance using Google Analytics and other tools.
- Designed and distributed email campaigns, analyzing KPIs for improvements.